Bruno STPLA Hernandez
Board Chair- Executive Director - Consultant - Elected Public Official
Born and raised in Los Angeles, I have an intimate understanding of the challenges, cultures, and resilience within inner-city communities. My firsthand experience, both lived and applied, drives my commitment to creating meaningful change for vulnerable and disenfranchised populations.
As a nonprofit executive, entrepreneur, and community leader, I leverage my expertise to spearhead initiatives that promote justice reform, empower underserved communities, and foster creativity through public art. Whether collaborating with global brands, facilitating mediation, or building impactful partnerships, my mission remains the same: to create transformative opportunities that inspire change and strengthen communities.
With three decades of experience, including leadership in entrepreneurship, small business ownership, and corporate management, I have successfully built and scaled businesses across industries ranging from logistics to multi-location retail operations. My entrepreneurial journey has honed my ability to adapt, innovate, and drive results, equipping me with a unique perspective on leadership, business development, and community impact.
In addition to my work in justice reform and community development, I have actively engaged in frontline advocacy, crisis intervention, and direct service work for unhoused individuals. From facilitating mediation between unhoused populations and local agencies to developing initiatives that connect at-risk individuals with critical resources, I have worked to bridge the gap between systemic challenges and real-world solutions. My experience navigating complex social issues, both at the policy level and on the ground,has reinforced my commitment to solutions that prioritize dignity, stability, and long-term change for vulnerable communities.
STP Foundation ~ Be Creative Diversion~ Venice Art Walls
Executive Director April 2012- Present
As the driving force behind Be Creative STP Foundation, I lead a mission rooted in innovation, empowerment, and transformation. I oversee programs that reimagine justice reform, including the groundbreaking "Be Creative" diversion initiative, offering first-time offenders a pathway to redemption through art and community engagement.
Beyond program development, I cultivate meaningful partnerships with local governments, nonprofits, and advocacy groups to amplify systemic change. From organizing initiatives for unhoused individuals in Venice to fostering connections that bring public art to life, my work is about more than leadership it's about creating lasting impact.
As Chairman of the Board, I ensure our vision remains focused and our operations aligned, empowering a diverse team to deliver transformative results for the communities we serve.
Chairman of the Board September 2012-Present
At the helm of the Venice Art Walls, The STP Foundation's flagship program, I lead a globally celebrated space where culture, creativity, and community converge. As Executive Director, I oversee the evolution of this iconic public art destination, transforming it into a model for legal artistic expression that cities around the world seek to replicate.
From curating collaborations with renowned brands like Nike, Dior, and Google to facilitating high-profile film and TV productions, I ensure the Venice Art Walls remain a vibrant hub of innovation. My work bridges the gap between artists, community leaders, and global audiences, preserving the rich legacy of Venice while propelling its artistic influence into the future.
This role is more than administration, it's about empowering voices, fostering connections, and safeguarding a space where art thrives and communities unite.
Previous History and Professional Experience 1994-2012
Small Business Owner
I spent four years as a successful small business owner specializing in consulting, logistics, and the installation and repair of fitness equipment. My work included managing nationwide installations for high-end fitness conventions and partnering with major retailers across Southern California to provide top-tier service. With a focus on
I spent four years as a successful small business owner specializing in consulting, logistics, and the installation and repair of fitness equipment. My work included managing nationwide installations for high-end fitness conventions and partnering with major retailers across Southern California to provide top-tier service. With a focus on precision and client satisfaction, I cultivated long-term relationships and built a reputation for delivering excellence in a highly specialized industry.
Executive Private Business
I bring nearly a decade of experience in the fitness equipment logistics, installation, and repair industry, including four years as Vice President of a Service Division. In this role, I oversaw complex logistics and service operations, ensuring seamless installations and top-tier repair services for clients nationwide. These experiences
I bring nearly a decade of experience in the fitness equipment logistics, installation, and repair industry, including four years as Vice President of a Service Division. In this role, I oversaw complex logistics and service operations, ensuring seamless installations and top-tier repair services for clients nationwide. These experiences honed my leadership, operational management, and client relations skills, earning a reputation for excellence and reliability in a demanding industry.
Corporate Experience
Corporate Experience
Prior to my work in the fitness industry, I spent a decade in corporate America, developing expertise in operations, leadership, and customer service. I began my career in a large call center, where I advanced to a supervisory role, overseeing teams and ensuring high performance in a fast-paced environment. I later transitioned to managem
Prior to my work in the fitness industry, I spent a decade in corporate America, developing expertise in operations, leadership, and customer service. I began my career in a large call center, where I advanced to a supervisory role, overseeing teams and ensuring high performance in a fast-paced environment. I later transitioned to management for a nationwide specialty retailer, where I was responsible for multi-location operations, driving sales growth, optimizing processes, and leading diverse teams. These roles provided me with a strong foundation in organizational management, strategic planning, and building high-performing teams.
Los Angeles City Attorney's Office 2020-Current
Neighborhood Justice Program- Instructor/Facilitator
I serve as an instructor and facilitator for the Los Angeles City Attorney’s Neighborhood Justice Program, where I guide first-time offenders through restorative justice and conflict resolution workshops. My role is to help participants take accountability for their actions and repair the harm they’ve caused, fostering understanding and personal growth.
By providing practical tools and strategies for communication and problem-solving, I work to reduce recidivism and promote positive reintegration into the community. Every session is an opportunity to inspire individuals to embrace a constructive path forward and contribute meaningfully to their neighborhoods.
Los Angeles District Attorney Advisory Board 2023-2025
Advisory Board
As a member of the Los Angeles County District Attorney’s Latine Advisory Board, I work to ensure that the voices and concerns of the Latino community are heard and addressed within the justice system. My role involves providing actionable insights and feedback on policies and initiatives, with a focus on improving equity and outcomes for underserved populations.
I collaborate with other board members and the District Attorney’s Office to strengthen community relationships, advocate for meaningful reforms, and enhance outreach efforts. It’s a privilege to help bridge the gap between the justice system and the diverse communities it serves, driving solutions that reflect our shared values and aspirations.
City Attorney's Dispute Resolution Program 2024- Current
Certified Community Mediator
As a Certified Mediator for the City Attorney’s Dispute Resolution Program, I facilitate constructive conversations that help individuals and communities find equitable solutions to conflicts. My role involves guiding participants through structured negotiations, promoting understanding, and fostering resolutions that benefit all parties involved.
I am passionate about using alternative dispute resolution methods to de-escalate tensions and prevent prolonged litigation. Each mediation session is an opportunity to help people move beyond conflict, empowering them to rebuild trust and create pathways for lasting harmony within their communities.
Pepperdine University Straus Institute for DisputeResolution
Law Enforcement De-Escalation Training Facilitator/Mediator
As a facilitator and mediator for Pepperdine's Conflict Resolution for Law Enforcement Personnel, I equip officers with the tools to approach tense situations with empathy, communication, and emotional intelligence. Through interactive workshops and real-world scenarios, I help bridge the gap between law enforcement and the communities they serve, fostering trust and reducing reliance on force.
I believe that effective de-escalation is not just a skill, it's a mindset. By promoting strategies rooted in active listening and conflict resolution, I aim to empower officers to defuse conflicts peacefully and build stronger relationships with those they protect.
Elected Official Multiple Neighborhood Councils
Venice Neighborhood Council Three Term 2019-Current
In my role as Community Interest Officer, I advocate for Venice residents by addressing local concerns and championing initiatives that enhance neighborhood safety, culture, and development. Collaborating with city officials and community stakeholders, I work to amplify community voices and bring meaningful change to our vibrant neighborhood.
Reseda Neighborhood Council 2023- Current
As a Board Member for the Reseda Neighborhood Council, I represent community interests by focusing on issues like public safety, development, and accessible services. I strive to foster collaboration among board members and residents, working together to create impactful solutions that improve our shared quality of life.
Services and Community Engagement
Public Speaking
Unhoused Initiatives
Community Outreach
I deliver engaging speeches and lead seminars on topics ranging from justice reform to community empowerment. Whether serving as a keynote speaker or Master of Ceremonies, I aim to inspire audiences, share insights, and foster meaningful discussions. My experience spans educational institutions, nonprofit events, and community gatherings,
I deliver engaging speeches and lead seminars on topics ranging from justice reform to community empowerment. Whether serving as a keynote speaker or Master of Ceremonies, I aim to inspire audiences, share insights, and foster meaningful discussions. My experience spans educational institutions, nonprofit events, and community gatherings, ensuring that every presentation resonates with diverse audiences.
Community Outreach
Unhoused Initiatives
Community Outreach
I organize and participate in a variety of outreach initiatives designed to uplift underserved communities. From fundraising drives to holiday toy and clothing donations, these events address immediate needs while fostering connection and hope. I’ve also spearheaded programs for food security, resource distribution, and volunteer mobilization to bring tangible change to those in need.
Workshops
Unhoused Initiatives
Unhoused Initiatives
I facilitate workshops that empower individuals through education and skill-building. From diversion programs for first-time offenders to school-based initiatives promoting restorative practices, my workshops encourage personal growth and community engagement. Tailored to diverse audiences, they create opportunities for participants to learn, reflect, and thrive.
Unhoused Initiatives
Unhoused Initiatives
Unhoused Initiatives
I lead initiatives aimed at addressing the needs of the unhoused population through direct support and advocacy. These programs include resource drives, workshops, and collaboration with local organizations to provide shelter, employment opportunities, and essential services. My goal is to approach this issue with compassion, dignity, and sustainable solutions.
Languages, Education, Skills
Bilingual ~ English/Spanish
Fluent in Spanish. Speak. read, and write.
Associates Degrees~ Pierce College
AA- Social and Behavioral Sciences
AS - Administration of Justice 2025
Alpha Gamma Sigma Honor Society